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Yoga pants are trending. I just recently read an article on the stylish sportswear phenomenon that drives nearly every brand to produce a sports line or offer yoga pants, to cash-in on the trend. Spearheading the yoga pants market is lululemon. A colleague first told me about the brand last year and stated that they had the most expensive but the best looking and fitting yoga pants she had ever owned. Since, I have checked out their website and considered buying a pair but just couldn’t bring myself to spend 100 USD or more on yoga pants.

Now the Los Angeles/Accra -based brand Osei-Duro has collaborated with lululemon to produce functional fashion with an Africa-inspired twist: “Osei-Duro has designed two exclusive hand-batiked prints for lululemon lab that will be digitally printed onto technical active wear.” The collection includes bras, tights, bodysuits and also tanks and shorts for men. All available online via www.garmentory.com. So for a unique pair of printed yoga pants I might be willing to spend 100 bucks. Let’s see…

Just a side note: The campaign images look a bit eerie and remind me of stills from a Sci-Fi movie, I kind of expected something different for an Africa-inspired fitwear collection, but well.

The post Yoga Pants: Everything is Africa-inspired appeared first on African Prints in Fashion.

What’s your take and how do you like the collection? Comment below!

Lululemon In Collabo With Osei Duro Present Lovely Africa-Inspired Yoga Pants was originally published on http://feedproxy.google.com/~r/AfricanPrintsInFashion/~3/_aYjhVGQHOc/yoga-pants-everything-is-africa-inspired.html on

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During Mercedes-Benz Fashion Week Berlin, Africa Fashion Day Berlin (AFDB) presented emerging designers with African background to Germany’s fashion capital. At one of Europe’s largest fashion fairs, the PREMIUM International Trade Show, the collections from Alexandra Tamele, Gloria Wavamunno and Adama Paris were exhibited.

AFDB stands out from other Africa-focused fashion events in Europe, as organizer Beatrace Oola focuses on quality instead of quantity, so that only a handful of designers – a mixture of more established designers like Adama Paris and newbies like Alexandra Tamele – get a chance to present their latest collection.

Together with the cooperation partners Bolingo and MoLateef, Africa Fashion Day Berlin invited at the end of the week to a Fashion Showcase titled “Fashion Africa Now” that presented the designs from Nomi by Naomi, Negassi, Alexandra Tamele, Adama Paris and Gloria Wavamunno. AFDB ended the event with a big party that I unfortunately missed, as I had already left Berlin. But I heard it was fab!

Find out more:

f: https://www.facebook.com/pages/Africa-Fashion-Day-Berlin

w: http://www.africafashiondayberlin.com/

The post Music, Art & Fashion: Africa Fashion Day Berlin appeared first on African Prints in Fashion.

Music, Art & Fashion At Africa Fashion Day Berlin was originally published on http://feedproxy.google.com/~r/AfricanPrintsInFashion/~3/X-ZFFJiIBVI/music-art-fashion-africa-fashion-day-berlin.html on

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Sola Oyebade, also known as Mr Mahogany is the creative director of Africa Fashion week London (AFWL) and Africa Fashion week Nigeria (AFWN). As the fifth edition of the AFWL draws nearer, Sola speaks on expectations for the forthcoming AFWL 2015, billed to hold from 7- 8th of August at Olympia West Hall, London.

As the creative directive, could you tell us what to expect at this year AFWL?

This is the fifth year anniversary so it’s going to be a big show and this is the second year we are using the Olympia, which is very good for us. It’s a fantastic venue. This year we are changing the format, we have enclosed the runway this time and the exhibition will be surrounding it.

This year we have more designers, about 68 designers for two days. We have six shows, t hree shows from each day For the Gala show, we are going to have 15 designers, it is a lot of work but we will make it work.

What are the criteria for selecting models?

We are still going through the process of selecting models. We have thousands of models from all over the world that wants to do Africa fashion week London. The amazing thing is that, a lot of these models are ready to pay their own transportation and accommodation cost, just to do the show.

We have so many applications more than what we bargained for, for instance, you want only 50 models and you have over 3,000 models applying, that is the situation we are in now. I want internationally standard models, that means for the women they are going to be 5’9 and above and for the men 6’4 and above.

I want something different in terms of their looks, I just don’t up standard and what we are trying to do is to give a variety of looks an advantage. We are going to have light skinned models, the very dark skin, maybe bald headed, some with wigs, different varieties of looks and not just from Nigeria, Africa or Carrieabean, white models, Asians. I think Africa is made up of all nationalities not just made up of dark skinned Africa.

We want it to be our best show ever. I am behind the scene, so I am more concerned with the creative look , making sure the hair is right, makeup is fantastic, the clothes you are putting on the catwalk is great. I am looking at the quality of the stitches, the quality of the work; we want something up to standard internationally.

Challenges on the job?

The biggest challenge we are going to have is the number of designers that we have lined up for the show now. As I always say to the team, 68 designers is much for two days. Even London fashion week that is done over five days only have a total of 50 designers scattered across the five days. Putting up the event is amazing.

The cost is huge especially when you are doing it abroad; it involves thousands of pounds to put up such events. The staff crew over the days are over 150-200 people. Back stage staff, front of house staff, Models, technical staff, designers, you got to feed them and make sure their well being is taken care of, especially in UK where there is lots of legislation on what you can and what you can’t do.

What inspires you on this job?

I have been doing it a long time, 25 years. I started as a model; I have never been a designer. I became a show producer running my own event company. London fashion w eek, New York fashion week, Glasgow fashion week, I can just give you endless list.

For me, my joy comes after the show, from feedback, when people say whether it’s a good or bad show. If I get the comment it’s a good show I feel great. But if it’s bad, it affects me.

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The rumoured girlfriend of Jesse Jagz andrapper, Tesh Carter, has released new promo photos and she looks ready to take on the world.

The rapper took a short break from the music scene to round up her education and has just recently been signed to Illnostro Records.

The petite diva stuns endlessly in her promo photos, rocking black lacy lingerie paired with a blue, bedazzled high heel sandals.

Carter also posed in a bodycon, cut out dress, looking sultry all the while.

Like her music, Carter is hot and ready to drop!

You like?

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South African fashion designer, Lara Klawikowski talks us through a (very busy) day in her life just before Mercedes-Benz Fashion Week Cape Town.

So, next week is the much-anticipated Mercedes-Benz Fashion Week Cape Town from 30 July to 1 August. And yes, of course we are going!

Her whimsical designs has won her many fans over the year and her pieces are basically known as wearable art. We are super excited to see the talented Lara Klawikowski‘s show on Saturday, 1 August at 4pm at the Waterfront.

Diarise, diarise people!

WIN! We are giving away 5 double tickets to her show in Cape Town on the 1st of August. Read to the end to find out how to enter…

Here, the lovely Lara tells us about her incredibly busy, but balanced, daily routine just before her latest collection hits the ramp next weekend:

05:45 Alarm goes off. Snooze for 15 minutes.

06:00 Alarm goes off again. If it’s extremely cold or raining, I get ready for yoga. If the weather is fine, I lie in bed checking emails / Twitter / Facebook / Instagram / Pinterest/ Psychology Today on my phone and thinking about everything I need to do today.

At 7:00, when the sun starts rising, I go for a run around the neighbourhood till 8:00. I have a habit of listening to all the music that’s inspiring the mood of my collection on repeat for weeks in advance. Being in this repetitive sound bubble relaxes me.

06:25 If the weather is terrible, I drive to Yogazone. Eat yoghurt while driving and list everything I need to do today over and over again in my head.

07:00 Hot yoga, meditation / listing and re-listing everything I need to do today in my head.

8:00 Shower, get dressed and drive to the studio.

8:35 Arrive at studio. Eat instant oats. Get set for the day.

09:00 Seamstress and everyone else arrive at the studio. I hand my seamstress the sample we’re working on. We’re usually working on about 3-4 samples at once, where garment construction techniques overlap. We constantly fit and re-fit new samples while we’re constructing a new design. Given the intricate nature of my designs, we can spend most of the day doing just this – sewing, fitting, re-fitting, adjusting patterns, unpicking, re-sewing. We don’t stop until it’s exactly the way I’ve imagined the design.

Images: SDR photography

09:20 I like to be totally involved in the garment construction process, so I constantly check on the sewing being done. In between, I check emails, all pertaining to fashion week – hair and make-up choices / model pool selection – as well as answering interview questions. I sip water all day.

10:00 Fabric store visits – no matter how well we plan, there is something we need from the fabric store every day when we’re working on new designs.

11:00 Snack – fruit / nuts or if I am still in the CBD dashing between fabric stores, I love getting a smoothie from Orchard on Long.

11:30 Back at the studio, I check on what my seamstress is working on - check the fit on the mannequin again and adjust the pattern. Check emails again.

12:00 Cut another pattern for another style. Hand to seamstress and sew/fit/re-fit/adjust…

13:00 Lunch - I usually pop by the Salisbury deli on the corner near my studio for a take-away wrap/salad/sandwich. 3 doors up the road - it’s the closest.

13:15 Eat lunch at the studio, while checking emails.

13:30 Seamstress is still busy with the previous sample. I draft more patterns. Cut more samples. Hand to seamstress - sew/fit/re-fit/adjust… all afternoon.

16:00 Juice/Chai latte break - I go to the deli on the corner. Get out the studio for 10 min. See the sun.

16:10 Check emails. Check on seamstress. This is the time of day when my perfectionism kicks in. I start feeling more stressed about the amount of work we’re gotten through during the day and start becoming particularly pedantic about the finest details. A lot of unpicking and re-sewing happens around this time.

17:00 Seamstress leaves. I evaluate the work we’ve done and work out what still needs to be done today. Check emails again.

17:45 Leave studio.

18:00 If I didn’t go to yoga in the morning, I do now.

19:30 Go home, eat supper.

20:30 Return to studio. I draft more patterns. Cut more samples. Re-sew everything I was unhappy about earlier – sew/fit/re-fit/adjust… Drink a cup of tea almost every hour. I find the later it gets, the more I find myself stopping and staring at everything. I’m constantly evaluating if I like how the collection is progressing. I often change my mind about styles, sometimes eliminating a style and having to replace it with a new one the night before the show.

00:00 Start getting tired. Prepare the first thing I need my seamstress to sew in the morning.

01:00 Go home. Stop at 24 hour BP for a treat / chocolate. HOME AT LAST – SLEEP. The closer we get to fashion week, the later this time becomes. Running / yoga / snoozing in / smoothie, juice, latte breaks / snacking / going home to eat supper - all fade out completely. I am glued to my studio. For Cape Town Fashion Week 2013 and 2014, I slept about 1-2 hours every night in the days leading up to my shows - both times, I stayed at the studio all night till the sun rose on the day of my show. Fortunately, I had time later in the day to nap for an hour or two before the show. My goal with every fashion week is to manage my time as carefully as possible and have a healthy balance so that the process remains enjoyable. It is more difficult than it seems.

WIN! We are giving away 5 double tickets to Lara Klawikowski show in Cape Town on the 1st of August.

To enter, tell us about the BEST part of your day. This can be at work, at home with your kids or even just a moment you enjoy by yourself having a quiet coffee or yoga class.

Competition ends on Friday, 24 July 2015.

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Sisters Bianca and Kamara Sivada struggled to find fashionable clothing that could accommodate their curves, so they chose to start their own fashion brand celebrating the beauty of more shapely women.

“We always struggled to find clothing that fitted us because most retailers do not cater for curvaceous women. They mass produce via one pattern and it’s mostly European sizes. We decided to make clothing for women like us who have curves, women have shape - and we wanted to cater for everyone out there,” says Bianca.

Their label, VADA by Sivada, was launched last year and offers head-turning clothes that are designed to work with your curves and hug the body in all the right places.

The brand is not just a clothing business, it’s aimed at empowering women to embrace their beauty and sensuality, says Kamara.

“Bianca and I are a brand ourselves and VADA is a business. We realise that people buy from people and we wanted to create this brand as sisters then use VADA as a platform to showcase who we are,” Kamara says.

“Our clothing is for women who really want to make it for themselves. We have more women in business now than ever and women in general are becoming more powerful. We want to make VADA a leading fashion empire for women to express and value themselves. It’s a celebration of women,” she says.

Based in Century City, they have become recognisable faces on the Cape Town social scene. Their style has earned them a strong social media following across the world and with their glamorous lifestyle and love of fashion, the siblings are often compared to the Kardashian sisters.

“We get compared to the Kardashians everywhere we go. I admire how they (the Kardashians) have created this million dollar empire,” says Bianca.

“They are very stylish women but we don’t really look up to them for style inspiration. Our signature two-pieces are our best sellers and we did them before the Kardashians made them popular,” says Kamara.

The VADA brand was born after a trip to London where the sisters discovered the amount of fashion choices available to women.

“We saw that fashion is actually a big thing and we realised that South Africa needs a label that can offer women of all shapes fitted clothing that will make them feel glamorous,” says Bianca.

Their first attempt at making a dress was a disaster, she explains. “We made this black dress which was plain and fitted but it came out so odd and just didn’t look right. We hated it. Now we use a seamstress and we do the designing and the creative process,” she explains.

Their first collection was inspired by the idea of Greek goddesses and their latest collection by that of Arabian princesses.

“Each collection is inspired by women of power and influence, says Bianca, the older of the two sisters.

She says their family background has been influenced by many cultures.

“That’s where most of our inspiration comes from for our designs. They represent who we are as people, our mother is Greek and our father is Zimbabwean and Spanish.

“We love stretchy and flowy fabric with a luxury feel and all our fabrics and production is local. For inspiration, we look at what is trending, but we are not slaves to trends.

“We are inspired by what celebrities are wearing, we get influence everywhere - even from movies and Game Of Thrones.

“We use a lot of neutral colours, such as gold, black and nudes because they go with everything and most skin tones,” says Kamara.

“The designers we look up to include Versace and Chanel for the clean, simple and feminine designs. Locally, we love David Tlale. We like that he is not just a designer, but has actually branded himself as a personality. He is the king of fashion in SA,” says Bianca.

They admit that getting the business off the ground was hard work as finding the right production team was not easy.

“Fabric sourcing is hard work, as we have very limited fabrics in SA. It’s also hard growing your business financially, putting money back into your business and expanding.

“When you are young it’s very difficult to do that because you want to spend money partying or on a new set of heels,” says Kamara.

“We had to learn to be strict on ourselves and to know that it’s a business and not just a hobby. Getting our brand out there was a challenge at first as people didn’t know about us and they don’t take you seriously when you are starting out,” she says.

Their future plans include growing the VADA brand nationally, as well as internationally in Dubai where the sisters already have a following.

The two are not limiting themselves to fashion design, but are budding media personalities as well. They will be featured in an upcoming DStv entertainment TV show called Pop Report, on which they will have a segment reporting on the latest fashion news and trends.

The show is co-produced by model and actress Natalie Becker and will be report on national and international entertainment and celebrity news.

“We always knew that we would do something like this since we were at Sans Souci Girls’ High School, where we never really blended in. And we’ve always had a love for marketing and for designing,” says Kamara.

The duo are always keen to share their knowledge and have these tips for women with fuller figures:

To enhance your curves, wear a lighter colour at the bottom and a darker shade on top, says Bianca. “And if you want to make everything look smaller go for total black.

“High-waisted skirts and pants will complement your curvy figure. Use belts to accentuate your waist. Underwear that fits correctly is also very important. If a bra is too tight it will give you unflattering rolls on the sides.”

“A pair of heels lifts the booty and will give you proper posture.

“You can never have enough heels,” adds Kamara.

Cape Argus

VADA by Sivada is available online and at one Cape Town stockist.

For more information visit www.vadabysivada.co.za and find them on Instagram at VADAbySivada.

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African Fashion International (AFI) promises that Mercedes-Benz Fashion Week Cape Town 2015 will set the trail ablaze with exciting new developments and enhancements to one of South Africa’s most anticipated fashion events of the year.

New designers showing for the first time, the launch of bridal couture by David Tlale and a corporate social investment (CSI) initiative that will warm the hearts of fashion friends are just some of the many new additions Fashion Week guests can look forward to this year.

AFI introduced these exciting highlights and revealed the collection of designers participating in this pinnacle of fashion excellence at an exclusive media event hosted at the luxurious, The Table Bay Hotel.

“We always look to provide a platform for up and coming designers to enhance and drive their careers in fashion. This year two new exceptionally talented designers, Goose Homme Prorsum and XIPIXI, will take to the ramp for the first time to launch their Spring/Summer collections,” says Sizwe Nzimande, group marketing executive of African Fashion International (AFI).

“Mercedes-Benz has now been involved in the world of international fashion for two decades, with the number of alliances and initiatives growing continuously.

“For Mercedes-Benz South Africa, the partnership with AFI and in particular for the Mercedes-Benz Fashion Week Cape Town is the ideal platform to showcase the modern luxury that our products embody,” says Selvin Govender, Marketing Director Mercedes-Benz Cars, South Africa.

“Trend-setting design, pioneering innovations and modern luxury are firmly embedded in Mercedes-Benz’s DNA. The parallels between fashion and cars are obvious, because the design process for both requires creativity, the highest levels of craftsmanship and technical expertise, but also courage if you want to establish yourself outside the international mainstream,” he concludes.

As the new home for Mercedes-Benz Fashion Week Cape Town, The V&A Waterfront’s The Watershed and North Wharf will welcome these two new designers as they open the event together on Friday July 30, 2015 at 5pm.

Goose Homme Prorsum sets out to master the art of comfort by instilling sophistication in street style and smart casual men’s clothing. The label offers a complete trend-focused collection inspired by rich Italian culture, infused with the brand’s interpretation of the ‘African Dream’.

XIPIXI means ‘cat’ in Southern Mozambique’s Shangaan language, home of the label’s creative director Antonio Macheve Jr, and refers to the universal colloquial nickname for men. XIPIXI ‘aims to give the international gentleman the opportunity to confidently express himself with aesthetically fine garments and accessories, primarily using genuine African fabrics from Southern and Western Africa, particularly from Mozambique and Mali.’

The label has already released three collections over the last three years, with its fourth collection, entitled ‘Chamanculo’, named after Macheve Jr’s home suburb in Maputo, showcased at the Oxford Africa Conference recently.

Hot on everyone’s lips is the news that David Tlale has created a show-stopping bridal collection that he will unveil on Saturday August 1. Having taken Mercedes-Benz Fashion Week New York and Mercedes-Benz Fashion Week Paris by storm, the organisers are extremely proud that David Tlale will launch his first bridal collection at Mercedes-Benz Fashion Week Cape Town.

Renowned for his undeniable knack for showmanship, his elaborate designs and his defiance of convention, Tlale’s first bridal collection is sure to remain true to his principles of couture that embody beauty without pretense, shunning harshness for poise and grace.

“We will also reveal an inspirational CSI initiative by renowned swimwear designer Dax Martin, which shows great commitment to our country and its children,” says Nzimande.

Proving that at the heart of fashion the most beautiful thing you can wear is a smile, designers Dax Martin and Gayle Johnston have partnered with Operation Smile to bring hope and smiles to young children with cleft palates and cleft lips. Clefts are the fourth most common birth defect in the world, with babies born with this deformity having twice the odds of dying before their first birthday. However, a surgery that takes as little as 45 minutes and costs approximately R5 500 can change a child’s life forever.

To help the many families that cannot afford the corrective surgery to save and change their children’s lives, Martin and Johnston have designed an exclusive active wear collection that Operation Smile will sell to raise funds for surgeries.

“We will be using our swimwear show at Mercedes-Benz Fashion Week Cape Town to launch this initiative, which will see a range of co-branded active wear inspired by the swimwear show - made available to consumers in South Africa and abroad via Operation Smile’s website. All profits acquired online, from the sale of the active wear, will contribute to funding Operation Smile’s initiative,” he says.

Adding to the excitement on the men’s fashion front is the wonderful news that Leigh Schubert a well-established designer of women’s wear, will be introducing menswear to her collection for the first time at Mercedes-Benz Fashion Week Cape Town 2015.

Schubert started her own signature label in 2002 after years of working in the commercial retail and manufacturing industry, and has achieved great critical acclaim for the collections she has showed in South Africa and Australia. Her collections for men and women will show a heavy Asian influence with graphic monochrome prints and Japanese shapes, softened with draping, birds and flowers, and hardened with blacks and Rock ‘n Roll elements.

“Our aim is to always thrill our customers with new must-have wearable pieces,” says Schubert. “We’re including a menswear collection in response to the numerous requests we’ve had from our clients’ husbands, who have long admired the timelessness of our previous collections.”

Tickets prices for Mercedes-Benz Fashion Week Cape Town range between R100 and R250 depending on the show and can be purchased at Webtickets (www.webtickets.co.za). The official schedule for Mercedes-Benz Cape Town Fashion Week 2015 is:

Thursday 30 July 2015

17h00 – Goose Homme / Xipixi at The North Wharf

18h10 – Marianne Fassler at The North Wharf

19h20 – Stefania Morland at The North Wharf

20h30 – Habits at The North Wharf

21h30 – Adriaan Kuiters at The North Wharf

Friday 31 July 2015

18h10 – Lalesso at The North Wharf

19h20 – Michelle Ludek / W35T at The North Wharf

20h30 – Dax Martin at The North Wharf

21h45 – Ruald Rheeder and Craig Native at The North Wharf

Saturday 1 August 2015

10h00 – David Tlale at an offsite venue to be confirmed

15h00 – Lazulu / Imprint at The North Wharf

16h00 – Danielle Margaux / Lara Klawikowski at The North Wharf

17h10 – AFI Next Generation at The North Wharf

18h20 – Tart / Shana at The North Wharf

19h30 – Leigh Schubert / Ruff Tung at The North Wharf

20h45 – KLûK CGDT at an offsite venue to be confirmed

Adapted from a press release for IOL

The post New venue for Fashion Week Cape Town first appeared here iol.co.za

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Blogger Jordan Abiola shows his love for Pop Culture through these Street Style images here.

According to him, Pop Culture is “a cultural phenomenon that facilitates how things are done, it depicts a widely accepted group of practices or customs. So you are quite excused if I come across to you as a fun seeker, fashion enthusiast, talkative, sex symbol, lover boy or whatever you can come up with in your thoughts.”

Abiola has over seven years of experience with TV Presenting, Acting, Music, Fashion, Writing and Content development,

See more photos below!


Shoot Credits

Photography: Caster Klicks

Location: University of Lagos

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The drink brand celebrated its customers’ culture with a fashion showcase at Blackall Studios in Shoreditch, east London.

Concept

Kenneth Hansen, international marketing manager for malt beverages at Royal Unibrew, says Supermalt studied its audience before launching the Got It campaign: “We did behavioural research around Supermalt’s customers and found fashion was a passion point, along with socialising and the party spirit.”

Khamisi McKenzie, co-founder and director of Three Halves Communications, which works with Supermalt on its live activity, says the brand has a clear target audience in mind. “Supermalt’s demographic is Afro-Caribbean of all ages. Customers have grown up with the product, they would have seen it at family parties, weddings and events, so it’s instilled in their culture,” he says. With its latest experience, the brand wanted to target the younger end of this core audience. “They are in their mid-twenties and looking to carry on family traditions through their own events, so we thought there was an opportunity to engage with them,” McKenzie explains.

To catch the attention of these younger consumers, the brand and Three Halves launched an event series last year to tap into their interests, such as music and art. The latest incarnation this year was a fashion showcase at Blackall Studios in Shoreditch, east London on 13 February, to which competition winners, fashion bloggers, music industry representatives and journalists were invited to experience the influence traditional African attire and a retro Caribbean sense of style has had on modern-day fashion.

Experience

Central to the showcase was a multi-brand fashion show to highlight SS15 styles. Garments from designers Kiwi & Yam, Afrination and Nomadic People, as well as custom Supermalt designs by London artist Giovanni Muscat, were paraded around a two-level catwalk. Also, models on plinths around the blank canvas space displayed designers’ wares, including Zimbabwean-born Preline Martha’s eye-catching prints, Samson Soboye’s menswear collection inspired by the designer’s Nigerian heritage and modern dandies, and Nomadic People’s ‘gentlemanly urban’ garments.

The Costume Institute of the African Diaspora (CIAD) showcased a dress designed by 15-year-old Tianna Jade Small Cruickshank Brown. She had won a CIAD design competition as part of the organisation’s ‘Tartan: Its Journey Through the African Diaspora’ project in 2014.

As DJ P Montana provided a musical backdrop to the evening, guests soaked up the atmosphere while sipping on chilled Supermalt and three exclusive cocktails created for the brand. These were Passion Malt, consisting of passion fruit, white rum and Supermalt; Royal Malt containing dark rum, Supermalt and lime; and Super Schnapp, which mixed lemonade, peach schnapps and Supermalt.

Guests also interacted with the brand on the night and showcased their style highlights through Supermalt’s dedicated hashtag, #supermaltfashion, with selected posts displayed on a live social media wall.

Success

Supermalt expected a modest, 200-strong turnout for the fashion showcase, but the event attracted almost 400 people. Among the VIP guests were actor and comedian Arnold Jorge, as well as rappers Che Lingo and Parris Wright and fashion influencers and bloggers Beauty By JJ, Breeny Lee, The Slumflower and Sincerely, Oghosa. The experience generated more than 165,000 impressions on Facebook, with 852 new likes, as well as 237,000 Twitter impressions and an extra 312 new followers. Twitter produced an average engagement rate of 9.3 per cent, with a total of 22,100 engagements, and 421 Instagram pictures were uploaded during the event.

Supermalt plans to continue the Got It concept through further experiential activity. “We have a strong idea and want to create different consumer touchpoints,” says Hansen. “In April we intend to focus on sport, while music experiences will feature in July and August as we look to activate at rooftop parties to demonstrate a real carnival spirit around the brand.”

ON REFLECTION

“The event touched on an area of interest to the Supermalt consumer and had real cultural value.” - Khamisi McKenzie, Three Halves Communications

“When we developed our experiential plans it was critical that we looked at our customers. We studied key elements, such as their lifestyles and interests.” - Kenneth Hansen, Royal Unibrew.

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Have you heard of or met Nigerian fashion stylist Adekeye ‘Teye’ Oluwatosin popularly known as Optimus Tee? Well you get a chance to know more about him in this brief video interview. Teye talks about his journey to becoming a fashion stylist, projects he’s worked on, future projects to come, his style, his school journey etc etc. Without further ado, here’s the video interview with Optimus Tee!

Watch!

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