JUMIA Côte d’Ivoire Launches The Woodin Store

JUMIA, the e-commerce leader in Côte d’Ivoire pursues its foray into the fashion industry. Thanks to an exclusive partnership, JUMIA is launching today the first online Woodin store in Côte d’Ivoire. The pioneer of African fashion, has chosen to sell its collections on the website. This launch is a strong statement made by the Vlisco Group after the opening in May, of the Uniwax online store on JUMIA.

Woodin’s latest collection, Evasion de Woodin with its polished floral motifs as well as the Woodin’s timeless classic collections such as, Succès, Innovation and So chic, just made their appearance on JUMIA in Côte d’Ivoire. The Vlisco Group, owner of the four textile and fashion brands, Vlisco, Woodin, GTP and Uniwax, just renewed its trust in the ecommerce platform. The new partnership will provide an easy access nationwide to the genuine and fabulous pieces of the Woodin brand.

Commenting on the launch, Nadia Dosh, Head of Fashion at JUMIA Côte d’Ivoire stated “African print fabrics occupy a prominent place in the Ivorian clothing culture, which is why it is essential for us to offer our customers the best brands in Côte d’Ivoire. After Uniwax, we are proud today to launch a brand like Woodin and thus complete our range. Woodin is more than a brand; it is a philosophy, a way of life that reflects the youth, vitality and warmth of the African continent “.

Woodin is dedicated to a young, hip and cool Africa. A brand inspired by the cultural and artistic wealth of the continent. It became the pioneer of African Fashion by combining with utmost beauty, the diversity of traditional African outfits with contemporary trends. A pioneer perceived internationally as a constant source of inspiration and a true symbol of creativity. By bringing Woodin online, JUMIA targets a younger clientele. It creates an easy access to fashion pieces designed to help them display a high level of cultural pride, confidence and class and offers “native dressing” in its most refined and affordable form.