Meet Asanda Madyibi —The Silent Fashion Revolutionary
I always wanted to be a designer . . .What I was uncertain about was whether I’d venture into fashion. I studied at PE Technikon (now known as the Nelson Mandela Metropolitan University).
My first job in fashion was when I worked with Sonwabile Ndamase for two and a half years . . . He’s the brains behind the late Madiba’s legendary shirts. The experience was phenomenal and ultimately led to the birth of my label, Asanda Madyibi. My second job was with Sun Goddess where I was the head designer.
Most of my clients are ordinary professionals . . . I make everyday wear plus bespoke apparel, predominantly for ladies. I believe quality is what makes one designer stand out from the rest. I’ve been fortunate enough to work with Zahara, Minnie Dlamini and Mam’ Winnie Madikizela-Mandela, among others. In fact, working with Mam’ Winnie was one of the most humbling moments of my career.
I’ve never shown my work at any fashion week . . . I have a unique vision for my brand and I don’t think Mzansi’s fashion industry is geared towards building sustainable brands. Showcasing at Fashion Week does not necessarily translate into sales, but it works wonders for marketing and public relations purposes. The only time I would consider showcasing is if I had a store, because then I’d be able to supply whatever people demand – fresh from the runway!
I believe Mzansi fashion can do so much better when it comes to its fashion identity . . . Yes we may be global citizens but I feel our fashion is slowly moving away from what truly makes us South African, which is our rich cultural background. I don’t see how following trends will help our cause and inspire us to create our own identity.
I am obsessed with the history of fashion and the intricate details that come with it . . . I believe fashion isn’t just about looking good, but more about meaning. For instance, how many of us know where our textiles originate from, or any other details that come with creating these garments? I’d like to someday become a lecturer in fashion philosophy. I’m passionate about the history of fashion. Sometimes it feels like designers are just making clothes to survive and not creating gems they’ll be remembered for. I don’t believe in just making money from fashion.
Internationally, I would love to work with . . . The talented John Galliano who was head designer at Christian Dior and Givenchy. I like his scientific approach to creating clothes. You can always tell that a lot of research goes into each of his designs.
My designs are inspired by . . . The Himba and Ndebele tribes have a huge impact on my work, especially when I create African-inspired garments. The rich colours of their beaded work ignite my creativity over and over again.
Why I enjoy working with Unathi Msengana . . . She is a stylish woman and the synergy between us is amazing. I like that she’s willing to be led and never shies away from exploring different things.
In the near future . . . I would love to own an Asanda Madyibi flagship store. I believe that things don’t just happen, but happen in good time – and good times are what I’m looking forward to. I’m not going to put pressure on myself though. I’m currently based at 3 Louis Street in Richmond (just a stone’s throw away from 44 Stanley in Milpark).
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