Polo Commends Nigerian Designers on Creativity

In promoting its vision and advocacy for sustaining the development of luxury markets within Nigeria and Africa at large, a leading luxury goods brand, Polo Avenue store, has commended two Nigerian designers, Zashadu and Ariaba Beads for showcasing their creative abilities both within the continent and the world .

The designers, which were selected for their unique and creative approach to their crafts using hand-woven African techniques and perfectly bringing to fruition, African trends fused with global ideas are both acclaimed fashion brands having showcased their unique designs in luxury handbags and jewellery across Africa, Europe and Asia.

According to a statement issued by the management of the company, the two brands have shown to be ahead of others in the market as a result of the fact that they are known for injecting great passion, love and care into every design.

It further stated that the two brands both embody the true spirit of luxury from within Africa. Straddling over the years, with industry-defining creations ranging from Prêt a Porter to Bespoke commissions in hand bags and jewelry, the driving force and creative head of both brands describe their designs as “compelling creations with magnetism appeal”.

The Creative Director, Ariaba, Linda Mesorob-Sodeinde Beads, stated that her magnetic appeal also extends to “unique designs at surprisingly affordable prices”.

Whilst also admiring the highly visual showcase of handbags, the Creative Director Zashadu, ZainabAshadu equally affirmed that her “ingenious designs echo her vision for the modern woman which epitomizes ambition, radicalism and inspiration”.

Polo Avenue Executive Director, Jennifer Obayuwana, affirmed Polo Avenue’s choice in showcasing designers Zashadu and Ariaba Beads, stating that “both designers are frontrunners in Nigeria’s emerging luxury goods market, effectively projecting their African roots to the global luxury markets through designs which intricately combine minimalism with in-depth creativity”.

The showcase of both designers is currently on display at the Polo Towers situated in Victoria Island Lagos.