Da Viva Reigns At Africa Fashion Week Nigeria 2015

Showcasing our cultural heritage was the theme of this year’s African Fashion Week Nigeria (AFWN) runway that brought all fashionistas, fashion designers under one roof penultimate Saturday.

Fashion brand of choice for any fashionable individual, recently partnered AFWN at Eko Hotel and Suite for the second edition of the event. The show made its debuts last year where Da Viva was also a major sponsor.

In this year edition, Da Viva took a giant stride forward by sponsoring some talented students from Yaba College of Technology recommended by the Fashion Designer Association of Nigeria (FADAN).

Breathtaking and electrifying, first to hit the runaway was MC Stell, then Belle Array, Enkay Styling, Zukkhi Afro Designs and Kaye Creation. With Da Viva fabrics mixed with chiffon, satin, see through, laces; dresses made with casual, formal, evening and bridal gowns, the designers displayed raw talent on the elegantly looking models.

Also, designs by Doughyeen, Elawe Clothing, and Olayinka Clothing from Yaba College of Technology kept the audience glued to their seats as they clapped, yelled and clamoured for more.

The first section came to a halt with array of children clothing from talented and entrepreneur mother of two, Toyin Lawani Tiannay Styling by Gladys where celebrity children almost pushed the audience out of their seats with superlative modelling on the runway.
In all, Da Viva had 12 collections. The highlight of the fashion week was the announcement of one of the students from Yaba College of Technology, Okpa Mc Coy of Mc Stell as the best designer.

Commending the AFWN organisers, the Public Relations Officer of Da Viva, Carol Arhere said her company is happy to identify with AFWN because its involvement in the past shows really boosted its sales and registered Da Viva as one of the fabrics to reckon with in Nigeria.

Apart from breathtaking designs on the runway, she said people still come to the stand exhibition to catch a glimpse of their various designs. “We enjoy patronage from our esteem customers and designers who throng our sales rooms daily. Apart from sales advantage, from the show a lot of people can differentiate the original Da Viva from imitation and where they can also get original Da Viva.”

On the introduction of upcoming designers in this year’s show, Arhere said the purpose was to empower the upcoming designers that have not gotten the platform to showcase their talents.

“When we noticed that they were very creative, we decided to pick them from school to showcase them and give them recognition,” she added.